Archive for January, 2010

Celebrating 1,000 Facebook Fans

We’re so close to having 1,000 Facebook Fans that we can taste it! When we finally do reach the milestone we have something very special planned. Dr. Greene has agreed to answer three questions from BornFree Fans.

What have you always wanted to know? Ask our favorite green pediatrician your questions about sleep schedules, feeding, nutrition, and more.

Here’s to 1,000!

Parenting.com and Dr. Greene

Parenting.com is one of our favorite websites so we were especially happy to discover that we’re being featured in a very special article. Both BornFree and Dr. Greene are mentioned in a post recapping the launch of his newest book Feeding Baby Green at Bryant Park titled “Join The Fight Against French Fries”.

Read the article to learn more: http://forums.parenting.com/blogs/daily-fave/posts/join-fight-against-french-fries

SheKnows Pregnancy

We enjoyed a nice mention from SheKnows Pregnancy, a website millions of soon-to-be moms use to navigate through a very important time in their lives. The post featured photos of our Trainer Cup, pacifiers, teethers and bottles.

http://pregnancyandbaby.sheknows.com/blog/baby-mealtime/bpa-free-baby-bottle-coupon/

BornFree on Good Morning Texas

The MetroMoms were kind enough to bring BornFree to Good Morning Texas as part of an eco-friendly segment. Products included in the segment were hand picked based on what parents would really enjoy. We’re honored!

The product highlighted was the BornFree Sterilizer.

Watch the clip here: http://www.metroplexbaby.com/images/Video/20091013.wmv

Celebrity Moms Love Bornfree!

The actress Melissa Joan Hart has been spotted tweeting about BornFree bottles this week.

Known on Twitter as MellyJHart, Melissa is definitely less ‘teenage witch’ and more ‘yummy mummy’ with two gorgeous boys.

She’s clearly a savvy lady too as she only gives her children the best BPA-Free baby products, BornFree of course!

Notes From Motherhood: Type Me

I’ve written before about how marketers pigeonhole moms into “Alpha Moms” or “Beta Moms” and how I feel like I’m neither. To me, being a mom is a very complex role and I don’t fit into any stereotypes.

I don’t think it’s just marketers trying to tell moms who to be. There is a lot pressure out there.

The BornFree Facebook Fan page and our recent Twitter party have allowed me to learn quite a bit (and fall totally in love with) our awesome fans.

BornFree Moms are homebirthers, hospital-birthers, exclusive breastfeeders, exclusive bottle feeders, sometimes bottle feeders, stay-at-home moms, working moms, student moms, mothers of six, trying to conceive their first, adoptive moms and more.

They’re all BornFree (or soon-to-be & want-to-be) Moms but have completely different lives.

Remember that you don’t have to fit into anyone’s idea of what a perfect mom is. Just be Type You!

The Truth Behind ‘that’ FDA Comment!

Science Daily, an online source for the latest news in research, have posted an article about the FDA’s recent change of stance on BPA.

Up until this week the FDA, the US Food and Drug Administration, have maintained an opinion consistent with the chemical industry; that BPA poses no risk to humans. Now, a significant step has been taken away from this opinion and the FDA have stated that exposure to the chemical is of “some concern” for infants and children.

The Science Daily article includes this quote from Frederick vom Saal, a University of Missouri scientist:

“The FDA formally acknowledging concern about BPA and working with NIH to incorporate research from outside of the chemical industry is a huge step forward.”

We at BornFree are delighted at this change in stance and look forward to the day when there is a complete ban on the use of BPA in products intended for the use of babies and infants.

To read the article go here: http://www.sciencedaily.com

To read more about BornFree and our BPA-Free philosophy go here: http://www.newbornfree.com

Twitter Party Recap & The Today Show

The first ever BornFree Twitter Party was a huge success! Thank you to everyone who helped spread the word and to all of the lovely participants. Many prizes were given out, BPA was discussed in detail, and we learned more about our great Twitter followers.

Right as our Twitter Party started we learned that BornFree was being featured on The Today Show with Kathy Lee & Hoda! Perfect timing! The show was all about the recent FDA statement expressing concern about BPA and highlighted BPA-free solutions for parents.

Watch the clip here: http://media.vmsnews.com/MonitoringReports/012010/4383496/Z002471257/

The prizes that were give out include:

BornFree Stage 2 Pacifiers

BornFree 9oz bottles

BornFree Formula (and snack) Dispenser

Thank you, everyone!

You’re Invited to the BornFree Twitter Party!


You`re Invited to the BornFree Twitter Party!
You’re Invited to the BornFree Twitter Party!

Come one come all to the BornFree Twitter Party! To celebrate the FDA officially expressing concern over BPA, we are throwing a party to educate, inform, and inspire parents to be BPA-Free & Proud! It`s this Wednesday, January 20th. All day!

We`ll be giving away prizes, holding contests, answering your most pressing BPA questions and more. You won`t want to miss this. Look out for guest appearances from some of your favorite green bloggers.

For more information visit the blog: http://www.newbornfree.com/blog
or email bunmi@newbornfree.com

Where: Twitter, hashtag #BPAFreeWeek.
When: Wednesday, January 20, 2010 – All Day!
Cost: Free (BYOB-Bring Your Own Bottle)

How do I attend? Just search #BPAFreeWeek in your Twitter search bar (right sidebar, middle) to follow the stream. Make sure you are already following http://www.twitter.com/newbornfree

Send all of your tweets to @newbornfree and be sure to include #BPAFreeWeek at the end of your tweets.

Schedule of Events

BornFree Twitter Party: Wednesday, January 20, 2010

9AM EST-Noon: BPA-Free Bonanza. Tweet a link to your favorite BornFree product with the hashtag #BPAFreeWeek. One Twitter follower will receive their linked item! http://www.newbornfree.com

Noon-1PM: Retweet Contest. Tweeps, RT a photo of a BornFree Baby holding a “No BPA!” sign. One Retweeter will win a tote bag, BornFree onesie, and Drinking Cup. The photo will be released at noon EST for Retweeting.

1PM-2PM: Have Sweet BPA-Free Dreams. Post you secret sleep solution. “How do you help your baby fall asleep?” One participant will win 2 BornFree Pacifiers.

2PM-3PM: BPA Fact Sharing. Pick one fact from http://www.bisphenolafree.org/ and Tweet it to @newbornfree with the hashtag #BPAFreeWeek. One participant will win a Trainer Cup and a Formula/Snack Dispenser.

3PM-4PM: Show Me Your BPA-Free Baby!: Tweet a photo of their child using BornFree products. One participant will win a BornFree Prize pack with bottles, a onesie or t-shirt, and tote. Use http://twitpic.com/ to tweet photos.

4PM-5PM: Take the BPA-Free Bottle Pledge: Tweet to @newbornfree “I’m a BPA-Free & Proud Parent! #BPAFreeWeek” We`ll make available a special “BPA-Free & Proud” badge for your blog, Facebook, or MySpace page. One Twitter user who posts a link to where they`ve posted the badge will win an Ultimate BornFree Prize Pack.

5PM-8PM: The After Party (BYOB-Bring Your Own Bottle): Mingle, ask BPA questions, learn interesting BPA facts. Look for new contests!

Make sure you include the tag #BPAFreeWeek at the end of all of your posts so that everyone can see them!

How To Go To A Twitter Party

Come one come all to the BornFree Twitter Party! To celebrate the FDA officially expressing concern over BPA, we are throwing a party to educate, inform, and inspire parents to be BPA-Free & Proud! It’s this Wednesday, January 20th. All day!

We’ll be giving away prizes, holding contests, answering your most pressing BPA questions and more.

What is a Twitter Party? A gathering of individuals on Twitter who follow a single conversation or subject using what are called hashtags.

What is a hashtag? A hashtag is the “#” sign. Perhaps because it looks like a hashbrown? No one can be sure. The hashtag for the BornFree Twitter Party is #BPAFreeWeek. Whenever you tweet to BornFree tomorrow to answer a contest question, ask a question, or make a comment, put #BPAFreeWeek at the beginning or end of your tweet.

Why do we use hashtags? If you login to Twitter and press the “Home” button, you will notice a search box in the right sidebar. If you enter #BPAFreeWeek in the box and press enter you will see all of the people participating in the BornFree Twitter party tomorrow and will be able to converse with them!

How do I enter contests? Login to Twitter and make sure you are following BornFree at http://www.twitter.com/newbornfree. Then watch both the BornFree Twitter tweets and when we post a contest, tweet back to us by putting @newbornfree in your tweet.

Example Tweet: “@newbornfree The answer to your question is yes, I do think you are the best company in the world!”

Putting the “@” sign in front of a Twitter user’s name sends the tweet to them.

What is a Retweet? Also abbreviated like this: RT, a Retweet is a copy of a tweet.

Tweet: @newbornfree The answer to your question is yes, I do think you are the best company in the world!

tweet.

Retweet: RT @newbornfree The answer to your question is yes, I do think you are the best company in the world!

Twitter lets you automatically Retweet posts. Be careful though, you only have 140 characters to use! Make it short and sweet.

Play with Twitter tonight so that you feel comfortable using it at the party tomorrow. Tweet you tomorrow!

Details:
Where: Twitter, “hashtag” #BPAFreeWeek
When: Wednesday, January 20, 2010 – All Day!
Cost: Free (BYOB-Bring Your Own Bottle)

How to:

Login to Twitter
Follow http://www.twitter.com/newbornfree
Click on your “Home” link (at the top)
In the right sidebar search field, search #BPAFreeWeek
Follow the party conversation!
Keep checking http://www.twitter.com/newbornfree for what the theme of the hour is.
Make sure all of your tweets have the hastag #BPAFreeWeek at the end of them so that we can see them and you can win prizes!

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